Articles
- Read more: How To Keep Going When Everything Tells You to Quit
How To Keep Going When Everything Tells You to Quit
There comes a point in every endeavour where you feel like throwing in the towel. You’re exhausted, frustrated, and questioning why you even bother. It’s the moment most people turn back, retreat to the comfort of the known, and give up. This is why most don’t win. They stop. They give up when it gets…
- Read more: How To Keep Your Own Respect: Listening to Yourself Without Losing It
How To Keep Your Own Respect: Listening to Yourself Without Losing It
You spend a lot of time with yourself. In fact, out of all the people in your life, you’re stuck with yourself the longest. No escape, no holiday. You wake up with yourself, go to bed with yourself, and deal with that inner monologue in between. So, it might be a good idea to ensure…
- Read more: How to Embrace Time Passing: A Lesson in Gratefulness
How to Embrace Time Passing: A Lesson in Gratefulness
You know how people say time flies? Well, that’s a bit of an understatement. It doesn’t just fly; it rockets past you at full speed. The older you get, the faster it seems to go. My grandmother has been saying this all my life. The more the years slip away, the more I realise that…
- Read more: How to Build an Audience with Zero Followers (And Use It for Your Business)
How to Build an Audience with Zero Followers (And Use It for Your Business)
Starting from scratch? Oh, the joy of having no audience to speak of. We’ve all been there. No one’s listening, but the good news? You’re free to experiment, fail, and try again without anyone watching. It’s a glorious mix of invisibility and endless opportunity. But, spoiler alert: it won’t last long if you follow a…
- Read more: How to Build an Audience from Zero (Strategies for Starting with 0 Followers)
How to Build an Audience from Zero (Strategies for Starting with 0 Followers)
We’ve all been there. Staring at our follower count, wondering why it’s not budging. Upload after upload, and still, nothing. It doesn’t matter if it’s a perfectly curated photo or a hilarious video—nobody seems to care. Frustrating? Absolutely. But maybe it’s not as complicated as it seems. Here’s a thought: growing on social media is…
- Read more: Consistency Beats Talent, Luck, Good Intentions, and Even Quality
Consistency Beats Talent, Luck, Good Intentions, and Even Quality
Luck. It’s that elusive friend we all wish would show up more often. When it strikes, it feels like we’ve hit the jackpot—a viral post, a sudden spike in followers, or a compliment from someone we admire. But let’s not kid ourselves: luck isn’t a strategy we can bank on. If we’re after lasting success,…
- Read more: Unlocking the power of knowing your why: The secret to writing meaningful social media posts
Unlocking the power of knowing your why: The secret to writing meaningful social media posts
In our digital world, everyone seems to be shouting into the void. We scroll through feeds filled with images, videos, and words, yet we often stop to ask ourselves why we even bother. It’s not just about the likes or the follows; there’s a deeper layer here. Understanding our motivations can transform the mundane into…
- Read more: Throwing Ideas Against the Wall to See What Sticks
Throwing Ideas Against the Wall to See What Sticks
We’ve sorted out our “why,” (see this article) and now it’s time to roll up our sleeves and get practical. Welcome to the chaotic world of the internet, where today’s hit can be tomorrow’s miss. So what’s our master plan? It’s simple: upload. A lot. In this game, trial and error is our best friend.…
- Read more: How to Recognise and Leverage Your Unique Selling Point
How to Recognise and Leverage Your Unique Selling Point
Now, we’ve reached that thrilling part of the process where we actually start to make sense of it all (and no, not that kind of sense). We’ve spent time creating content and figuring out what resonates with our audience. It’s time to refine our brand voice. This isn’t about pulling rabbits out of hats but…
- Read more: How to Grow a Following by Testing Different Content
How to Grow a Following by Testing Different Content
There’s no shortcut to building an audience or growing a business. We need to create content, and not just a bit, but a lot. It’s simple—if we throw enough stuff out there, something’s bound to stick. Of course, this doesn’t mean throwing quality out of the window. We want to be consistent, not annoying. The…